Prices of sugar fell in the key wholesale markets of the country today due to sluggish demand from bulk buyers. Lately, prices have been falling at the rate of 10-20 rupees (per 100 kg). Today, the fall is more significant as there is absolutely no demand from buyers. Increased selling pressure on sugar mills also weighed on prices of the commodity in wholesale markets. Mills are lowering there prices as more and more pressure is mounting on them. They have to make payments to farmers for the cane they purchase.